Media Room

Note: these videos require Flash version 8 or better.

To download videos, right-click (Macs, control-click) on any of the 'Download' links below and choose 'Save..'

Cathy Melvin, Ph.D., M.P.H.
Principal Investigator
Director of Child Health Services Research, The Sheps Center [see bio]

Clip 1: Addresses long-term implications of the Prescribing for Better Outcomes program for the medical community. View | Download (1.8mb)

Clip 2: Addresses findings from the anti-epileptic drugs project. View | Download (3.0mb)

Timothy S. Carey, M.D., M.P.H.
Co-Principal Investigator
Director, The Sheps Center [see bio]

Clip 3: Discusses importance of evidence-based research for patient treatment. View | Download (1.6mb)

Clip 4: Addresses role of Prescribing for Better Outcomes in providing a counterbalance to off-label marketing activities. View | Download (4.1mb)

John M. Oldham, M.D.
Chief of Staff, The Menninger Clinic
Editor, Journal of Psychiatric Practice [see bio]

Clip 5: Addresses dangers of off-label marketing for patients and for physicians. View | Download (2.6mb)

Clip 6: Addresses implications of the case against Pfizer and its subsidiary Warner-Lambert for raising awareness about off-label marketing practices. View | Download (3.5mb)


Additional Soundbites on Off-Label Marketing and Prescribing for Better Outcomes


A playback of the Prescribing for Better Outcomes web launch hosted on April 17 will be available through May 17, 2008.

To listen, dial (800) 642-1687 or (706) 645-9291, conference ID 42449516.


To request an interview, additional soundbite footage or any of the online soundbites in Beta-SP format, please contact Leah Ranney at mailto:schsr.unc.edu:ranney or at (919) 843-1341.